Imagine having a hundred designs from designers around the world and only having to pay 1 of them! Crowdsourcing is a very different way of thinking about getting tasks done but it can be very cost effective for SMB’s. Lets look at the numbers: If a business were to pay 10 designers for a logo design that took 3 hours to create it would cost $900-$3,000 depending on the hourly rate of the designer. Crowdsourcing a logo design would cost on average about $500 and it allows business owners to review many designs without having to pay every designer for their time.

So, how does all this really work? You post the overview and requirements for your project and within a few days you will have many designs for you to review. You then provide feedback on what you did and didn’t like so the designers can make revisions to their submissions. Once you select the design you would like, you receive all the files and copywrite materials and it is all yours!  

There are 2 large design crowdsourcing sites right now: Design Crowd and 99 Designs. Both follow the same concept, have similar pricing models and claim to have 60,000+ designers from around the world in their networks. Both sites have the option of having an array of different items such as business cards, logos, banner ads, print and packaging and even websites.  

Crowdsourcing can be used for other tasks and not just design. For example, other sites allow you to use crowdsourcing to help quickly categorize data, unify the format of data, post projects for constructive critism and even transcribe video and audio. Small to Medium sized businesses are always looking for ways to improve and grow their business without breaking the bank and crowdsourcing can help you get tasks done quickly at a low cost. 

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