Sending out communications via e-mail is a cost effective way to reach your customers.  Collecting e-mail addresses via your website and getting in the habit of asking for e-mail addresses during trade shows, business networking and any new potential customer contact is a great way to start.   Then, sending out a monthly newsletter or other communications to you subscriber list helps to keep you in front of clients and prospects, drives traffic to your website and and allows you a platform to talk about your services. 

Online e-mail marketing services offer all of these tools.  For a low monthly fee, they offer prebuilt templates for non designers, automatic scheduled sending and complete tracking and reporting.  You can see you is reading you e-mail or clicking links.  You don’t have to worry about your hosting company complaining about sending out large distributions.  Although there are several good services such as Vertical Response or Constant Contact,  our favorite service for small business and the one we use to distribute our newsletters is iContact which starts at $9.95 per month and offers a free trial.   They even offer blogging, surveys,  RSS fees and autoresponders.  If you’d like assistance, need more information or help with custom templates or adding a newsletter signup box to your website, feel free to give us a call and we can get you going.