The Launch Pad is pleased to announce that Craig Sobel has joined our team as our new Franchise Marketing and Business Development Manager. Formerly the Director of Franchise Sales for Expense Reduction Analysts, Craig has more than 15 years sales and business development experience and has a proven track record of success in franchise marketing and sales.

Getting to Know Craig

What superpower you wish you had and why – I think the power to read people’s mind might be the best superpower…. On top of being incredibly useful in every day communication, I think it would put me on an even playing field with my field who already seems to posses this power.

Favorite meal – I’m originally from Chicago, and in Chicago, there is a Persian restaurant called Reza’s…  Chicken Kobedeh with Dill Rice and Hummus might be the perfect meal!

Favorite movie – I love “Defending Your Life” (an Albert Brooks movie)

Personal motto –  Work Hard, Play Hard

Craig’s experience at The Launch Pad thus far –  I’ve worked for companies large and small, but none has impressed me from the start more than The Launch Pad.  This company has a very clear vision of what it does and how to do it well.  Nothing is left to chance and nothing slips through the cracks.  The culture of “proactive activity” is pervasive and contagious. I’m so appreciative to be a part of an organization that has a clear mission and organizational culture to execute at the highest levels.  I’m very much looking forward to being a part of the next successful phase of The Launch Pad’s growth.

Welcome to the team Craig!