There are all sorts of tried-and-true SEO tactics that can be used to ensure your site is successfully crawled, indexed, and positioned in the major search engines. Though SEO tactics evolve with the technologies used to render Web sites, certain fundamentals remain constant.
 
While there are many different options out there to drive more traffic to your website, the first and most important thing you should do is to make sure that your website is built with the fundamental components for success.

Part 5: A Site Map

A site map is a tool to communicate the structure and flow of your site, primarily to the search engines. Search engines “feed” off of the text on your site, and use links as the roadmap to find the text they are looking for. A good site map is like a good atlas for the search engines, illustrating the various links on your site and what they point to.

Stay tuned – The Launch Pad’s SEO Best Practices: Part 6 | Clear “Conversion” Path/Instructions

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